our first store opened in seattle 40 years ago this past september. we just celebrate our 103rd store opening. one more to go tomorrow in new jersey. >> for those who don't know, what do you do? >> we teach people a little bit about cooking. we celebrate discovery of the kitchen. >> you know what's so interesting, you guys will get a kick out of this. because these guys are both golfers, unlike myself. that you equate a cook to a golfer. how so? >> if you can innovate something in the kitchen, it's very similar to a golf club. every season the golf club companies come out with their new club different level of titanium in the driver shaft, and for a golf that thinks they can get a couple more yards out of that club they'll buy a new club every year. >> that's exactly right. i'm a golfer and not a chef but in the past several years, i have appreciated how creative cooking can be and would be for that reason attractive to me. never too late to learn. >> never too late. cooking -- we were talking about this before. cooking is love. the more you cook, the